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What area do you cover?

I find myself spending a lot of time looking at different marquee hire websites. It might be looking for people who would find the marquee forum useful or just keeping up with what’s going on in the industry. But the biggest thing that hits me on most of the websites is you can’t see what area people cover.

Take this luxury toilet hire website (yes I am biased). You can clearly see the area they cover there on the front page. Instantly people will arrive and know they’re not wasting their time -don’t underestimate that.

If I search for blue striped widgets and open several interesting results in different tabs the one I’m going to spend my time on is one that on the first page says -we supply blue striped widgets. No searching through the site. No ‘we supply a variety of widgets’ where you have to mail them to find out if they do blue striped ones.

If I want a marquee in Dorking and google marquee hire the resulting websites that are going to grab me are ones that in words or maps say ‘we supply marquees to Dorking’. I’ll probably still be interested in one that says ‘we supply marquees to Surrey’ and I may stay on one that says ‘South-East’. I’m not going to linger on one that doesn’t say the area and I have to email to find out. What’s the point when others obviously do?

Apologies for the 24hr delay in posting, I was off yesterday shopping for blue striped widgets 🙂

Thanks for reading

Spencer