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Starting a marquee hire company: choosing a name

It may not be the first thing on your list but it’s one of the more interesting: -choosing a name for your new start up marquee business.

There’s lots of general information about registering your name here.

If you read about marketing you’ll hear a lot about ‘promoting your brand’ and similar ‘brand awareness’ stuff. To me that’s not too relevant to a marquee hire company but if you want to apply it go ahead.

My main focus is choosing a name, you can either go for a descriptive name (Dorking marquee hire, Sussex marquees etc), a funny/clever name (in-tents, undercover, impressive erections!) or just a name you like the sound of.

Personally I’d go for a descriptive name every time, this is purely to help you in the internet searches. Someone isn’t going to search for ‘Spencers tents’ or ‘Spencers got you covered’. They could well search for ‘Dorking marquee hire’ or ‘marquees in Surrey’ though. That could make the difference between you succeeding or failing in your new venture.

Thanks for reading

Spencer