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Starting a marquee hire business: research

If you’re starting up a marquee hire business you need to do your research.

The first thing to research is the competition. If your local area is swamped with small-medium marquee companies then you might need to think twice about your venture. If there’s hardly any firms or (just as good) only large companies then it’s worth setting up.

When you first start up in any business you have no reputation, the safest way to make people come to you is to undercut the competition so you need to find out their prices. This is where you’ll see if it’s worth starting up ot not, can you make a living hiring out a 6mx12m marquee (for example) for 15% less than the lowest current supplier? Remember if they’re VAT registered and you’re not then you’ll automatically be 17.5% lower than them anyway

Go through the yellow pages, thompson local and trawl online for all your local marquee hirers then sit on the phone and find out their hire charges for a particular weekend during the summer (winter will be cheaper and harder to compare like for like). I’ve mentioned before that it would be worth getting a couple of companies round pretending to be a prospective hirer to hear their sales pitch but I know a lot of people aren’t keen on this idea. When you’re successful this will happen to you (I know from experience) so my view is you might as well while you can!

The other thing to research is obviously the marquees themselves. Obviously I’m going to say all you need is available from DIY Marquees but go out and have a good luck round at what’s out there. Then when you learn that we’re better and cheaper come back to us

Thanks for reading

Spencer