In the UK marquee industry now just about all professional marquee linings are ivory, this has come about from years of experience and customer feedback not just from us but from all lining manufacturers in the country.
From a customer’s point of view ivory just adds a touch of class to the marquee, if you have two lined marquees side by side one with white and one ivory customers choose ivory every single time – whether they go for flat/shaped, pleated or rouched is personal opinion and another matter altogether!
From a hirers point of view ivory is much lower maintenance than white, marks and creases show up far more on white than ivory. It also ages better than white – we used to have 10 year old ivory linings right next to brand new ones without any issue. Try putting a 10 year old white t-shirt next to a brand new one and see the difference!
The only down side to ivory used to be there were many many different shades of it from different material suppliers in the marquee lining industry, fortunately in the last 10 years or so everyone has settled on a similar shade generally referred to as mid-ivory.
That’s why 99% of professional marquee linings are ivory now.
Thanks for reading.