You may write a blog, you may write articles, you may post photos in albums. Depending on exactly how you present this information chances are each one is dated in some way. ‘this article was written on…’, ‘Sarah & Tim’s wedding from ….’ feedback received on… etc etc
This is great for your website, it keeps the site looking fresh and relevant whilst also pleasing the search engines with changing content.
The only problem arises when you get too busy to update the site. If you’ve got dated information on your website that hasn’t had a new entry for 6 months then you risk losing customers.
Think of it from a customers point of view, a site that had regular updates and then stopped abruptly looks like a company that might have ceased trading. Rather than risk looking silly by making an enquiry with you they’ll go to someone else down the road.
Two options: Commit to updating the site regularly come what may or failing that don’t date stamp anything.
Thanks for reading