I was amazed recently when a quote for some kitchen parts we were shopping round for was quoted at a 66% discount. A week later and their offer was changed so we then qualified for a 75% discount. I think at that point my wife and I were supposed to be dancing round the room so excited at this bargain offer that we could barely read out our credit card number fast enough. We didn’t, we just went to another supplier who priced their goods honestly.
But there’s no denying that this method works so is it something you should consider? There are two things to think about: target market and the moral dilemma.
Target market: If you have or would like to get a lot of repeat marquee business then someone who inspects your prices regularly at different times of the year is likely to notice your 12 month sale technique. If your target market is one-off events then customers are only likely to view your prices once so will think the sale is genuine.
The moral dilemma: You are essentially being dishonest, you will gain direct business from this technique but then do you lose business from a loss of credibility and/or trust?
It’s your choice, we didn’t use the technique as a hire company and don’t as a marquee sales company but I can tell you we lose business to competitors who do have 12 month sales on inflated RRP’s so can you afford not to?
Thanks for reading