Choosing the name of your marquee business is very important, as mentioned previously I favour some sort of location in the name as it tells people the area you cover and can help in google rankings. But do you use the term marquees or party tents (or both)?
Using a name like ‘Dorking party tents’ will appeal for smaller functions, mainly parties and similar events. People will expect ‘Dorking party tents’ to be cheaper than ‘Dorking marquees’ or ‘Dorking wedding marquee hire’ so you could get more business initially. The problem comes when you want to expand in to larger functions and weddings and having ‘party tents’ in your name can hold you back.
This is why several of ours customers have launched a new side of their business recently under a new (related) name with a suitable website targeting larger events.
Having several websites with different target markets is becoming increasingly popular in the industry, trying to offer everything to everyone can be a tricky thing to do and so it is far easier to split it up.
Following the example above it could be ‘Dorking party tents’ for targeting smaller functions that has a basic and functional website with packages based on unlined single marquees. There would then be a different website ‘Dorking wedding marquee hire’ with a classier appearance and packages based on larger multiple marquee functions.
So it doesn’t really matter what name you go for, you just have to be aware of the possible limitations you’re placing on yourself and consider having more than one name/website to appeal to different markets.
Thanks for reading