As we’ve come towards the end of the season bookings and enquiries for the winter will start to come in. A big question you have to ask yourself is will you offer discounts for winter hire?
Hiring out marquees during the winter is a bit harder, the weather is generally against you and will wash off that tan from ALL that sun we had this summer (!), the marquees require more maintenance and cleaning per hire and the marquees are often that bit more awkward – connecting a marquee to a house is a lot more work that simply putting it up in a garden for example.
On the flip side of this most winter work is seen as something of a bonus, other than Christmas/New Year you’re unlikely to sell out. So is it worth offering a discount?
In my opinion yes. We started out offering no discounts but when we changed our approach our order book doubled from the previous year. I’m not advocating getting work for the sake of it, you’ve still got to earn money on a job so don’t go chasing too hard. A 10% discount seems about right although as I’ve mentioned before I think it’s much better to offer extra items to the value of 10% rather than a discount if you can.
Thanks for reading