Wouldn’t it be nice if -like Voldemort in Harry Potter you would know if someone ever mentioned your name. Well, now with google alerts you can (at least anything that appears online).
Just set up a google alert for your business name and google will tell you whenever it finds a match, this informs you what people are saying about your company.
But it’s more powerful than that:
- It lets you know if a competitor is using your name in any marketing (this has happened to us in the past)
- You can set up alerts for your competitors names to see what people are saying about them or even what they’re saying about themselves
- You can set up alerts for your keyword phrases – so if anyone mentioned ‘marquee hire surrey’ (for eg) on a blog then you can make a comment with a link back to your site (very good for the rankings)
All in all very useful and strongly recommended.
Thanks for reading