What’s the difference between party tents and marquees?
In a word, nothing. Well that was a short blog..
One of our customers met a rival recently who tried to tell him he wasn’t hiring marquees he was hiring party tents in what was obviously meant as an insult. This leads to two points of discussion:
1. When you meet a competitor there’s generally one of two reactions – either comraderie (we’re both in the same game) or one upmanship (we’re faster than you, our marquees are bigger than yours, our van’s shinier than your van..)
2. Is calling a commercial grade marquee a party tent an insult? Not really, most of the rest of the world don’t use the term ‘marquee’ they refer to all structures as party tents including ones 30m wide. The only countries that regularly use the term ‘marquee’ are the UK, Ireland, Australia and NZ to my knowledge.
You imagine that the rival in question above uses the over-engineered aluminium frame marquees for his 6m, so what’s your response?
You could try explaining the business sense of using our marquees, you could ask him as he pays over the odds for his 6m marquees does he also use a diamond-encrusted hammer to do his matting? Personally I wouldn’t do either, what’s the point in educating him? All he’s then going to do is copy you and buy our marquees -let him use the more expensive ones while you have the higher return on investment.
Thanks for reading