It doesn’t matter what business you’re in it helps being the first entry in the yellow pages. As it’s alphabetical this leads to lots of A1/Abacas/Aardvark marquees but you don’t have to rename your company, there is a way round it:

Here is an example. When booking yellow pages advertising I would book it under the name AAAAAAAAAAAAAAAAAAAAAADIY Marquees. This would then appear as the first marquee company in yellow pages. To book it you just need a letterhead with your new name on (easily done on Word) -the A’s don’t need to be as large or obvious as my ones, it’s just an example.

If you want to see good examples of this in practice look at a really competitive listing like plumbing – the a’s go all round their adverts!

This isn’t necessary for yell.com as they choose their listings to appear randomly.

Thanks for reading

Spencer

This entry was posted on Monday, December 14th, 2009 at 9:28 am and is filed under advertising, marquee hire advice. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.