You might be busy with Xmas & New Year functions but once they’re out the way it’s generally pretty quiet until the spring. The perfect time to update and improve your marquee hire website.
If you want your website to work for you and generate business rather than just be a tool for existing enquiries then it needs to appear near the top of the search rankings. I’ve discussed SEO (search engine optimisation) previously but a good SEO guide can be found here.
This guide explains what you need to do to help your search rankings. Please don’t think you’re suddenly going to appear at number 1 for ‘marquee hire’, that takes the work of a professional and a lot of time. Getting on to the first page for local searches (‘marquee hire Dorking’ for eg) should be achievable for us unprofessional types.
Remember it does take time to get up the rankings so start working on it now in preparation for the summer.
It’s also worth updating your website with new photos and scan through all of the text to make sure it’s all still relevant, for example seeing special offers that expired 6 months ago is a real turn off for viewers.
Thanks for reading.