Archive for the ‘websites’ Category

Marquee Hire website design

Tuesday, February 16th, 2016

Due to the continuing expansion of the company and increasing demands on all things online all of our web design is now handled by AJC Technology.

They also do marquee hire websites: Golden Dream Marquees

AJC made our new marquee planner so could potentially add that in to any new website you may want.

So if you need to update your website and want to talk it through with someone who actually understands marquees get in touch with AJC, we can highly recommend them.

Thank for reading.

Spencer

Keep your website updated

Monday, March 25th, 2013

You may write a blog, you may write articles, you may post photos in albums. Depending on exactly how you present this information chances are each one is dated in some way. ‘this article was written on…’, ‘Sarah & Tim’s wedding from ….’ feedback received on… etc etc

This is great for your website, it keeps the site looking fresh and relevant whilst also pleasing the search engines with changing content.

The only problem arises when you get too busy to update the site. If you’ve got dated information on your website that hasn’t had a new entry for 6 months then you risk losing customers.

Think of it from a customers point of view, a site that had regular updates and then stopped abruptly looks like a company that might have ceased trading. Rather than risk looking silly by making an enquiry with you they’ll go to someone else down the road.

Two options: Commit to updating the site regularly come what may or failing that don’t date stamp anything.

Thanks for reading

Spencer

Natural listings on google vs pay-per-click

Monday, January 7th, 2013

When starting up your marquee hire business google is going to be a big part of any advertising campaign. With this in mind it’s worth knowing how the listings work:

The paid listings on the page (in red) are achieved using google adwords (before setting up an account have a good look round as there’s often free £20-£30 vouchers available for 1st registering).

In your new shiny adwords account you can select the keywords or phrases you want to target, the text to appear in your advert and how much you want to pay every time someone clicks on your advert. The more you pay the higher up the page you’ll appear (it also takes in to account the click-through-rate so its worth playing with the ad to make it the most enticing).

To give you an idea I would expect people at the top of ‘marquee hire’ paid ads to be paying between 30p-£2 per click. In contrast for ‘marquee hire Dorking’ I would expect the top listing to be paying 5-10p per click. So you can see it’s worth targeting more local and focused wording (marquee hire mytown) than more general, expensive terms like just ‘marquee hire’ or ‘marquee hire uk’.

The natural listings appear beneath the top 3 paid listings (if you look closely the paid listings have a shaded background). Getting to the top of these listings is a bit of a science (called SEO – search engine optimisation) and takes a long time. There’s lots of information and tools out there to help get you to the top so you can teach yourself how it’s done, just avoid dodgy ‘black-hat’ techniques as google will strike off your website. Again targeting the more local phrases is a better bet than the more general terms. We know a fair bit about SEO so can give some tips if required.

Finally it is well worth registering  for ‘Google Places for business’, this often means your business will appear on a small map next to the listings or even as one of the high natural listings – like the map in the top right corner of the example image above. It’s free and absolutely essential to do.

Thanks for reading

Spencer

Marquee website tips

Tuesday, August 14th, 2012

During my marquee career having a website has gone from being a luxury to an accessory to a necessity. It’s how a lot of people get their business and it should represent the face of your company you wish to project. Here’s a few tips for your website, each one can be summed up by the words ‘Keep it simple!’:

  • Text on the homepage should be brief and to the point. The fact the company was set up by your great-aunt Marge 100 years ago should go on the ‘about us’ page. There’s 2 techniques for keeping the text brief:
    • Write out everything you want to say and then delete any unnecessary words. And then do it again and again replacing or deleting words to make it more and more concise
    • Use bullet points. Eye catching and easy to keep concise
  • Put the area you cover on the home page. Don’t assume people will contact you to find out – if a customer finds a website that specifically says they cover ‘My Town’ then they are more likely to go there than try elsewhere.
  • Keep navigation simple, marquee hire websites don’t need to have a lot of pages so they should all just be one click away from the home page. At the minimum have a link back to the home page on every one of your website pages (who knows which page people will arrive on depending on what they search for)
  • Have a large photo gallery. Once a potential customer has established that you cover their area they will nearly always go to your gallery. They’re looking for the kind of work you do and ideally to find the exact marquee they want to hire (then they know they’re not wasting their time). For this last reason it is often worth separating the photographs in to different party/wedding/BBQ galleries
  • Don’t use a website made of just flash (a type of programming), you can do lots of cool things using flash (like our interactive planner) but search engines can’t read it so it’s useless in the search rankings. Use html for the bulk of your pages (nearly all template sites do)

Thanks for reading

Spencer

Marquee Market & Merry Xmas

Monday, December 19th, 2011

A marquee related website that could prove useful is marquee market, in their own words:

Marquee Market is a new website that aims to bring under one roof a range of functions to provide a ‘one stop shop’ for information/resources aimed directly at marquee companies and other event industry providers.  The website, which has been built by a team experienced in growing an established marquee hire business is still very much evolving and currently has facilities for;

  • advertising marquees for sale and other event equipment for sale (free adverts before end Jan 2012)
  • a platform for advertising marquee hire jobs (free adverts before end Jan 2012)
  • a manufacturers special offers page
  • a marquee cross hire listing

The aim is to build an informative website that offers up to date, relevant information which encourages communication within the industry. The Marquee Market team have many new ideas that will be introduced in the coming months – so do keep in touch! www.marquee-market.co.uk

If the website takes off then it could be a really useful addition to the marquee hire industry.

There won’t be a blog next week, frankly with a substantial and alcoholic Christmas planned it’s probably for the best. So I’d like to wish all of you a very Merry Christmas and Happy New Year, thank you for all of your business in 2011 and here’s to a busy and successful 2012 🙂

We are closing at lunchtime on Friday 23rd December and opening again on Tuesday 3rd January 2012

Thanks for reading

Spencer

The first steps to marquee hire

Monday, June 20th, 2011

This is a conversation I have regularly, you’re interested in starting a marquee hire business and don’t know where to start. This is what I suggest:

Research
Find out who your local competitors are, what marquees they offer and how much they charge for the sort of marquees you’re likely to offer.
If there are hardly any competitors or the local companies all offer much larger marquees then this is a good thing. There’s space in the market for you to exploit.
If there are a lot of companies in your local area that offer similar size marquees to ours/yours then you might need to think twice about starting up. It’s not impossible but it is much harder to get going in a saturated market.

Stock:
The most popular marquees for hiring are 6x12m, 6x6m and 4x8m. If you’re based in a city then it’s more likely to be the smaller, 4m wide marquees that are popular.

What marquees should I buy?
I would recommend starting on a smaller scale initially. All of our marquees are designed along a similar, easy to erect style. If you’ve put one up then you won’t have a problem erecting a different size without practice.
Because of the large stock we carry and swift delivery you can just buy more marquees when you have the bookings for them – to me that makes good business sense, you only buy further marquees when you know you’re getting a return on your investment.

Insurance and misc
If you’re hiring out marquees then you should be covered for public liability insurance. When you buy a DIY Marquee we pass on 3 companies details who specialise in marquee hire cover. We also pass on a copy of the terms and conditions of hire we used to use as a hire company and we can provide some photos to get your website and advertising started.

We always enjoy helping people start up their own marquee hire businesses and will happily chat through any ideas you may have. The above is just a collection of ideas to start you off.

Thanks for reading

Spencer

What area do you cover?

Tuesday, February 15th, 2011

I find myself spending a lot of time looking at different marquee hire websites. It might be looking for people who would find the marquee forum useful or just keeping up with what’s going on in the industry. But the biggest thing that hits me on most of the websites is you can’t see what area people cover.

Take this luxury toilet hire website (yes I am biased). You can clearly see the area they cover there on the front page. Instantly people will arrive and know they’re not wasting their time -don’t underestimate that.

If I search for blue striped widgets and open several interesting results in different tabs the one I’m going to spend my time on is one that on the first page says -we supply blue striped widgets. No searching through the site. No ‘we supply a variety of widgets’ where you have to mail them to find out if they do blue striped ones.

If I want a marquee in Dorking and google marquee hire the resulting websites that are going to grab me are ones that in words or maps say ‘we supply marquees to Dorking’. I’ll probably still be interested in one that says ‘we supply marquees to Surrey’ and I may stay on one that says ‘South-East’. I’m not going to linger on one that doesn’t say the area and I have to email to find out. What’s the point when others obviously do?

Apologies for the 24hr delay in posting, I was off yesterday shopping for blue striped widgets 🙂

Thanks for reading

Spencer

Google alerts

Monday, February 7th, 2011

Wouldn’t it be nice if -like Voldemort in Harry Potter you would know if someone ever mentioned your name. Well, now with google alerts you can (at least anything that appears  online).

Just set up a google alert for your business name and google will tell you whenever it finds a match, this informs you what people are saying about your company.

But it’s more powerful than that:

  • It lets you know if a competitor is using your name in any marketing (this has happened to us in the past)
  • You can set up alerts for your competitors names to see what people are saying about them or even what they’re saying about themselves
  • You can set up alerts for your keyword phrases – so if anyone mentioned ‘marquee hire surrey’ (for eg) on a blog then you can make a comment with a link back to your site (very good for the rankings)

All in all very useful and strongly recommended.

Thanks for reading

Spencer

New Marquee Hire Websites and stock photos

Monday, August 2nd, 2010

When you first start up a marquee hire business something you always struggle with is photographs for your website. Obviously we supply a few to get you started but really you want a wide selection showing a variety of marquees and effects for customers to see but until you’ve done a marquee like that you haven’t got any photos of it.

One solution is to buy some ‘stock photos’ (I can’t recommend one particular site so just google it to see what I mean).

If you’ve been in business for a while and suddenly a new business pops up who look as if they’ve already done wedding marquees similar to the Beckhams then this is probably the answer, they just bought some stock photos.

Saying this, you do have to be a little careful here.

  • The photos look good. That’s why you bought them after all but..
  • Chances are the photos aren’t of your style of marquee. What if someone comes along as says – I want one of those!

You also have to be careful of misleading customers (even Burger King are at it). My personal view is by all means use them but be very very selective on the photos you buy. Choose ones that show people having a good time at a wedding/party for example rather than one that shows an unknown marquee in detail.

Thanks for reading

Spencer

Starting out – get a website set up pronto

Monday, March 15th, 2010

Setting up in marquee hire? Get a website up as soon as you can.

  • websites take a while to appear in google, hence the need to get something online swiftly
  • don’t underestimate the effect search engine optimisation (SEO) can have on your website, getting it on the first page for ‘marquee hire your local area’ will add a LOT of business
  • when people come to a marquee hire website they want photos showing what they’re looking to hire. To help we can supply some sample photographs for you to use until you’ve got enough of your own
  • if you don’t want to do it yourself and don’t have a friend/relative to ask then it’s either get a professional to do it or use our marquee hire template
  • people want to be reassured that you’re reliable and do a good job, try to make sure your wording is written accordingly
  • have your contact details on every page, you want people to get in touch -make life easy for them

Thanks for reading

Spencer