Archive for the ‘search engine optimisation’ Category

Google alerts

Monday, February 7th, 2011

Wouldn’t it be nice if -like Voldemort in Harry Potter you would know if someone ever mentioned your name. Well, now with google alerts you can (at least anything that appears  online).

Just set up a google alert for your business name and google will tell you whenever it finds a match, this informs you what people are saying about your company.

But it’s more powerful than that:

  • It lets you know if a competitor is using your name in any marketing (this has happened to us in the past)
  • You can set up alerts for your competitors names to see what people are saying about them or even what they’re saying about themselves
  • You can set up alerts for your keyword phrases – so if anyone mentioned ‘marquee hire surrey’ (for eg) on a blog then you can make a comment with a link back to your site (very good for the rankings)

All in all very useful and strongly recommended.

Thanks for reading

Spencer

SEO for your marquee hire website

Monday, December 13th, 2010

You might be busy with Xmas & New Year functions but once they’re out the way it’s generally pretty quiet until the spring. The perfect time to update and improve your marquee hire website.

If you want your website to work for you and generate business rather than just be a tool for existing enquiries then it needs to appear near the top of the search rankings. I’ve discussed SEO (search engine optimisation) previously but a good SEO guide can be found here.

This guide explains what you need to do to help your search rankings. Please don’t think you’re suddenly going to appear at number 1 for ‘marquee hire’, that takes the work of a professional and a lot of time. Getting on to the first page for local searches (‘marquee hire Dorking’ for eg) should be achievable for us unprofessional types.

Remember it does take time to get up the rankings so start working on it now in preparation for the summer.

It’s also worth updating your website with new photos and scan through all of the text to make sure it’s all still relevant, for example seeing special offers that expired 6 months ago is a real turn off for viewers .

Thanks for reading.

Spencer

Every marquee hirer should be using google

Tuesday, November 10th, 2009

Most marquee hirer’s will let someone else look after their website, our speciality is putting up marquees not web design after all. But whoever you are you should still be using google and making it work for you.

By using google I don’t mean using their search engine, I mean using their extra tools. You have to register and set it up but it doesn’t take long.

What tools are available?

Google’s local business center: when it looks like you’re searching for a local business, the first few results appear on a map – these are results from google’s local business center. Registering for this is a MUST.

Webmaster tools: This helps you find out if there’s any problems with your marquee website. If the person who looks after your website is on the ball you don’t need this. For those of us who look after our own websites it’s very handy.

Adwords: You know the ads that appear on the right hand side (and sometimes above) the normal search results? They’re paid-for ads, that’s how google makes money. In my experience they’re very useful and well worth the small amount of money required, -note when you first start out have a good search round as often there’s vouchers out there for free £20/£30 for adwords.

Google analytics: With adwords comes another incredibly useful program called analytics, by installing a small piece of code on to your website you can keep track of number of visitors, where they go, what they searched for to find your site and 101 other things. If you’re technically minded and/or do your own website this is incredibly useful.

Google alerts: you put a search term in and every time google finds something new with that search term it’ll email you (once a day,week or month). How is this of use? Well if you put your name in here you can keep track of anyone online anywhere who mentions you. If you put “marquee hire” and your local area then you’ll keep track of who else is around you. This is not to be underestimated, it’s very very useful.

There’s other tools on there but these are the main ones that I think most people would be interested in who run marquee hire businesses.

Sorry for the delayed entry this week, my daughters birthday yesterday meant I was at the Zoo 🙂

Thanks for reading.

Spencer.

What to name your marquee hire business?

Monday, February 2nd, 2009

First off if you’ve got marquees up at the moment -make sure you fire up heaters to get the snow off the roof! We’ve got a pub next door (I know, it’s surprising we get any work done!) and their lightweight gazebo is now flatpacked having collapsed under the weight of 8″ of snow -why they took their DIY Marquee down but left that up I don’t know.

If you’re starting up a hire company one of the first things to think about is what are you going to call yourselves?

Something funny? There’s lots of play on words available in the marquee industry – too intents, pleasing people with your erections (suprisingly under-used double entendre!), able to cover everything etc etc.

Funny names make you memorable but you might be cringing in a few years time and it doesn’t actually tell customers anything about you.

Personally I think the best name is descriptive. So calling yourself Bradford marquees or Yorkshire marquees etc – that way customers know where you’re from or the area you cover. It also means you’ll appear higher in google for those search terms. The only downside is if in years to come you want to expand to a new area.

Sorry for the short blog, it’s taken me nearly two hours to get in this morning (5 mile journey) and I’m giving blood this afternoon so I should probably get some work done 😉

Thanks for reading.

Spencer.

Marquee Hire Websites

Monday, December 1st, 2008

We’ve finally got round to something I’ve been meaning to sort out for a while now -we can now offer websites for start up hire businesses (or existing ones if you want to change your current site).

An example is here

Cost is likely to be £180 for the first year, £45 a year from then on which we think is very reasonable for what we’re offering:

Home page – supply your own text to fill the page, change the locations you cover, choose your own colour scheme. This will also be optimised for the search engines.
Photo Gallery – all photos are included for you to use, we’ll also add your own photos when you get them.
Marquee Planner – we’ll add whatever size DIY Marquees you stock.
Contact Page – If you want other details for people to fill in we can do it for you.
Webmail – log in to send & receive work emails.
Advice on getting up the search rankings – We’ll point out what you can do to get your website up the search rankings and links to tools to help you. It can be time consuming but very little expertise is required.

Any extras you would like adding we can arrange (price on application). Once the website is up and running any subsequent alterations we’d also have to charge for (except adding photographs).

A .co.uk domain name is included in the price so you can choose whatever name you like (subject to availability) and your email address would be yourname@yourdomain.co.uk.

As always , feedback appreciated.

Thanks for reading

Spencer

Getting your marquee website up the search rankings (part 2)

Monday, September 15th, 2008

Lisa from County Marquees made a good point after part 1 -google offer a free tool to research keywords. In my experience this is very useful but not detailed enough to get more specific data (impressions for marquee hire Reigate wouldn’t appear for example).
If you haven’t read part 1 you should go read that first otherwise this won’t make sense (or be practical to carry out).

Optimising your website for your chosen keywords

This step is the hardest. You can do it yourself but it takes a lot of trial and error -it took me over a year to learn. Apparently there are some programs available to do this step but most people seem to pay a professional to optimise their site(s).

Optimising takes 2-3 days and the going rate seems £600-£1000. If you’ve bought some of our marquees then I’d offer to do this at the same rate I charge my mates (£300 currently). I’d prefer not to though as my workload is pretty big but we try to make sure we look after existing customers.

Creating a linking strategy

This sounds complicated but actually is pretty easy.

Inbound links (links from other sites to your site) count as a ‘vote’ for your site. The more relevant the website that’s linking to you the better quality the vote. So a link from a marquee hire advice blog like this would count more than a link from a carpenters for example. Make sense?

If you do nothing else apply for a link from the marquee hire section of the Open Directory although this might take 6 months it’s a very highly regarded directory.

Lastly try to build up links slowly, you’re punished if all your links appear overnight.

I’m not sure I’ve explained this incredibly well, if you need clarification of anything don’t hesitate to contact me and I’ll talk you through it.

Thanks for reading

Spencer

Getting your marquee website up the search rankings (part 1)

Monday, September 8th, 2008

Website’s are great things (you’re reading one so let’s assume you know that already!). The bigger you get the more time work and effort should go in to it, especially getting it up the search rankings.

There are 3 steps to getting your marquee hire site up the rankings:

  1. Do some research on what keywords and phrases you want to target
  2. Optimise your website for your chosen keywords
  3. Carry out a linking strategy

I’m going to cover number 1 today and 2 & 3 next week.

Researching keywords & phrases

Ignoring the fact I can’t legally set up a marquee hire company due to the contract I signed when selling our old company let’s imagine I was starting a new hire company -Spencer’s marquees (I like it already).

The first thing is to be realistic.  You’re not going to get top of the rankings for ‘marquee hire’ without paying a professional upwards of £15k/yr (actually good value, we spent more on Yellow Pages years ago). But think about it, unless you’re covering all of the UK you don’t want to be.

I live in Reigate so I’d imagine the terms I want to get are ‘marquee hire reigate’, ‘marquee hire redhill’, ‘marquee hire surrey’ that kind of thing. But before I go any further I need to make sure & do some research.

First thing is to set up a google adwords account -there’s always offers & vouchers around for adwords so look around for those before you sign up. £20/£30 free is typical (when you pay £10). For those who don’t know google adwords are the paid adverts that appear on the right (and sometimes above) any google search. It’s how they make their money.
The next thing to do is put as many phrases into that keyword list as possible. We all know there’ll be lots of searches for ‘marquees’ and ‘marquee hire’ but you need to get inventive, when researching I’ll typically have 60-100 keyword phrases in this list (google suggests some too). Set each bid to the minimum bid 2 or 3p.

Here’s the ironic thing -obviously it’s nice getting people to click through to your website but you’re not bothered if they do or not. What you need is the column marked ‘impressions’. This shows the number of people who have searched through google for that keyword phrase since you started your campaign. Easy research huh?

Check back regularly to make sure no keywords have become inactive then leave it for 2-8 weeks until there’s an established pattern and you know which keywords you want to use.

Until this research is finished you can’t move on to step 2.

A lot of companies will call you up promising to get you “to the top of the google rankings”. The problems with these companies are:

  1. What keywords are they promising to get you to the top for? It’s pointless getting to the top for googling ‘Spencer’s Marquees’, that’s not going to bring in more business it’s just going to increase my ego (which I’m quite happy with)
  2. These companies will only do step 3 of my list above. They’ll quote ‘a recent google white paper’ that mentions you need quality inbound links, which is true but ignores keyword research and optimising your site which is far more important. Don’t give them your money, it’s not worth it.

Don’t believe I know what I’m talking about? Google ‘marquee hire advice’ and this blog is usually number 1. Google ‘marquee for sale’ and our domestic sales site is usually number 1.

Thanks for reading.

Spencer