Archive for the ‘advertising’ Category

Marquee Hire website design

Tuesday, February 16th, 2016

Due to the continuing expansion of the company and increasing demands on all things online all of our web design is now handled by AJC Technology.

They also do marquee hire websites: Golden Dream Marquees

AJC made our new marquee planner so could potentially add that in to any new website you may want.

So if you need to update your website and want to talk it through with someone who actually understands marquees get in touch with AJC, we can highly recommend them.

Thank for reading.

Spencer

Natural listings on google vs pay-per-click

Monday, January 7th, 2013

When starting up your marquee hire business google is going to be a big part of any advertising campaign. With this in mind it’s worth knowing how the listings work:

The paid listings on the page (in red) are achieved using google adwords (before setting up an account have a good look round as there’s often free £20-£30 vouchers available for 1st registering).

In your new shiny adwords account you can select the keywords or phrases you want to target, the text to appear in your advert and how much you want to pay every time someone clicks on your advert. The more you pay the higher up the page you’ll appear (it also takes in to account the click-through-rate so its worth playing with the ad to make it the most enticing).

To give you an idea I would expect people at the top of ‘marquee hire’ paid ads to be paying between 30p-£2 per click. In contrast for ‘marquee hire Dorking’ I would expect the top listing to be paying 5-10p per click. So you can see it’s worth targeting more local and focused wording (marquee hire mytown) than more general, expensive terms like just ‘marquee hire’ or ‘marquee hire uk’.

The natural listings appear beneath the top 3 paid listings (if you look closely the paid listings have a shaded background). Getting to the top of these listings is a bit of a science (called SEO – search engine optimisation) and takes a long time. There’s lots of information and tools out there to help get you to the top so you can teach yourself how it’s done, just avoid dodgy ‘black-hat’ techniques as google will strike off your website. Again targeting the more local phrases is a better bet than the more general terms. We know a fair bit about SEO so can give some tips if required.

Finally it is well worth registering  for ‘Google Places for business’, this often means your business will appear on a small map next to the listings or even as one of the high natural listings – like the map in the top right corner of the example image above. It’s free and absolutely essential to do.

Thanks for reading

Spencer

Wedding Fairs

Tuesday, August 7th, 2012

Wedding fairs have always been popular and as a marquee hire company you’re likely to be invited to exhibit often. The organisers will promise a large footfall and explain 101 reasons why you should pay them to have a stand there.

The costs are usually relatively cheap, indeed all you need is one booking from a fair to be economically viable. Unfortunately it seems the type of future bride & grooms who go to wedding fairs are not those looking to book a marquee, certainly in my experience.

We tried many different ways of displaying our marquees on one 6ft trestle table – I even made a scale model of a marquee complete with linings and working chandeliers. All of this didn’t work, at best we covered our costs but after 18 months we called it a day.

Obviously it’s up to you if you want to go along to local wedding fairs but in my experience it’s simply not worth your time. Especially as it’s usually held on a valuable marquee day-off Sunday.

Thanks for reading

Spencer

Signwriting vehicles

Monday, July 30th, 2012

Most commercial vehicles are sign-written, free advertising makes perfect sense. There are some circumstances in which I wouldn’t sign-write my marquee related vehicles:

  1. If whoever is driving the vehicle drives it like a go-kart. You will receive phone calls, they will not be pleasant and won’t be doing your local business reputation much good
  2. If you use premises that are not technically for commercial purposes (anywhere you don’t pay business rates essentially). If an inspector comes round believing that you’re running a business out of the site it is very difficult to argue otherwise if you’ve got vans or trailers marked up ‘Daves Marquee Hire’ around the place. If they’re unmarked then it’s easy to argue that they’re just used for business  part-time (or not at all)
  3. Double cab pick ups, sometimes they’re classed as commercial and sometimes as domestic (never in your favour by the way), if it’s permanently sign-written again it’s hard to argue you should be going through a toll as a domestic vehicle (consider removable magnetic ones)

Lastly if you are going to sign-write your vehicles please don’t put the writing on the front bonnet back to front. Think of the number of vehicles that will see you in their rear-view mirror then think of the number of vehicles coming the other way that will see your sign.

Thanks for reading

Spencer

Marquee Monthly

Tuesday, March 13th, 2012

A new specialised magazine Marquee Monthly is launching this summer aimed at the marque hire industry, this has never been done before and it could be a really exciting development for the industry.

More details can be found on their website: Marquee Monthly

As a marquee hire company you should receive a copy in the post, if not get in touch with them to add yourself on their database.

One of the items in the magazine is going to be a marquee of the month so you can send your best photos in to potentially be featured. Also if you’ve got any good stories or marquee related news they’ll want to hear about it (email Stuart at their domain).

Speaking to the people behind it they sound nice guys and very knowledgeable so hopefully it will be very successful.

Thanks for reading. A quick note to say that any orders placed on Thursday or Friday of this week will be delayed until Monday as we’re taking all of the lads away for a couple of days to say thank you for all their hard work over the last year.

Spencer

Good marquee discussions over on the forum

Monday, November 21st, 2011

I have mentioned the marquee forum several times before but it is a very good source of information. I certainly learn a lot from people on there so here are some useful threads to read:

Electric heaters..any good? Personally I don’t think they are very good (which is why we don’t sell them) but I have to respect the fact that there are people in the industry who do use them.

Drilling in to tarmac A thread that educated me, I always thought drilling in to tarmac is fine but in some circumstances it’s not a good idea.

Mould in pvc A must read, this discusses how to get out marks in PVC as well as explaining why you shouldn’t fold walls/windows repeatedly using the same fold lines.

Worse than a gym membership A warning against advertising with one of the marquee directories

There’s also a lot of other useful information on there and as it’s the only dedicated marquee forum around (to my knowledge) it’s worth keeping an eye on.

Thanks for reading

Spencer

The first steps to marquee hire

Monday, June 20th, 2011

This is a conversation I have regularly, you’re interested in starting a marquee hire business and don’t know where to start. This is what I suggest:

Research
Find out who your local competitors are, what marquees they offer and how much they charge for the sort of marquees you’re likely to offer.
If there are hardly any competitors or the local companies all offer much larger marquees then this is a good thing. There’s space in the market for you to exploit.
If there are a lot of companies in your local area that offer similar size marquees to ours/yours then you might need to think twice about starting up. It’s not impossible but it is much harder to get going in a saturated market.

Stock:
The most popular marquees for hiring are 6x12m, 6x6m and 4x8m. If you’re based in a city then it’s more likely to be the smaller, 4m wide marquees that are popular.

What marquees should I buy?
I would recommend starting on a smaller scale initially. All of our marquees are designed along a similar, easy to erect style. If you’ve put one up then you won’t have a problem erecting a different size without practice.
Because of the large stock we carry and swift delivery you can just buy more marquees when you have the bookings for them – to me that makes good business sense, you only buy further marquees when you know you’re getting a return on your investment.

Insurance and misc
If you’re hiring out marquees then you should be covered for public liability insurance. When you buy a DIY Marquee we pass on 3 companies details who specialise in marquee hire cover. We also pass on a copy of the terms and conditions of hire we used to use as a hire company and we can provide some photos to get your website and advertising started.

We always enjoy helping people start up their own marquee hire businesses and will happily chat through any ideas you may have. The above is just a collection of ideas to start you off.

Thanks for reading

Spencer

Advertising

Monday, April 18th, 2011

If you’re starting up in marquee hire a big issue is advertising. How much do you spend and how do you spend it? Obviously we all want to get to a stage where most of our work is coming from word of mouth recommendations (a claim a suspiciously large number of hire websites announce). But if you haven’t had any previous customers then there’s no one to start the recommendation!

Several of our customers have recommended marqueehireguide.co.uk as a good place to obtain useful leads. They also offer (currently) a 3 month free trial so there’s nothing to lose. There are a few directories offering this service but this is the only one I’ve been consistently recommended. I should point out that I am in no way connected with this website, indeed I think it’s actually run by a fellow marquee supplier but I’m just giving an honest recommendation.

Lastly, want to know how to erect a 9x12m marquee in under 30 minutes? Try this marquee.

Thanks for reading.

Spencer

New Marquee Hire Websites and stock photos

Monday, August 2nd, 2010

When you first start up a marquee hire business something you always struggle with is photographs for your website. Obviously we supply a few to get you started but really you want a wide selection showing a variety of marquees and effects for customers to see but until you’ve done a marquee like that you haven’t got any photos of it.

One solution is to buy some ‘stock photos’ (I can’t recommend one particular site so just google it to see what I mean).

If you’ve been in business for a while and suddenly a new business pops up who look as if they’ve already done wedding marquees similar to the Beckhams then this is probably the answer, they just bought some stock photos.

Saying this, you do have to be a little careful here.

  • The photos look good. That’s why you bought them after all but..
  • Chances are the photos aren’t of your style of marquee. What if someone comes along as says – I want one of those!

You also have to be careful of misleading customers (even Burger King are at it). My personal view is by all means use them but be very very selective on the photos you buy. Choose ones that show people having a good time at a wedding/party for example rather than one that shows an unknown marquee in detail.

Thanks for reading

Spencer

Advertising: Marquee hire in Yellow Pages

Monday, December 14th, 2009

It doesn’t matter what business you’re in it helps being the first entry in the yellow pages. As it’s alphabetical this leads to lots of A1/Abacas/Aardvark marquees but you don’t have to rename your company, there is a way round it:

ypHere is an example. When booking yellow pages advertising I would book it under the name AAAAAAAAAAAAAAAAAAAAAADIY Marquees. This would then appear as the first marquee company in yellow pages. To book it you just need a letterhead with your new name on (easily done on Word) -the A’s don’t need to be as large or obvious as my ones, it’s just an example.

If you want to see good examples of this in practice look at a really competitive listing like plumbing – the a’s go all round their adverts!

This isn’t necessary for yell.com as they choose their listings to appear randomly.

Thanks for reading

Spencer