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A Short Bit About me

I'm Spencer King, an ex-marquee erector. This blog is designed to help those running a hire business or thinking of starting. I don't claim to know everything, I'm just trying to help people avoid the mistakes I made! Check out our event planning section for advice on planning your own marquee event. Please contact us if we can help or offer advice in any way.


‘Sale ends soon – 99% off!’ (not really..)

I was amazed recently when a quote for some kitchen parts we were shopping round for was quoted at a 66% discount. A week later and their offer was changed so we then qualified for a 75% discount.  I think at that point my wife and I were supposed to be dancing round the room so excited at this bargain offer that we could barely read out our credit card number fast enough. We didn’t, we just went to another supplier who priced their goods honestly.

But there’s no denying that this method works so is it something you should consider? There are two things to think about: target market and the moral dilemma.

Target market: If you have or would like to get a lot of repeat marquee business then someone who inspects your prices regularly at different times of the year is likely to notice your 12 month sale technique. If your target market is one-off events then customers are only likely to view your prices once so will think the sale is genuine.

The moral dilemma: You are essentially being dishonest, you will gain direct business from this technique but then do you lose business from a loss of credibility and/or trust?

It’s your choice, we didn’t use the technique as a hire company and don’t as a marquee sales company but I can tell you we lose business to competitors who do have 12 month sales on inflated RRP’s so can you afford not to?

Thanks for reading

Spencer

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© 2006-17 DIY Marquees
DIY Marquees is a sales trading division
of C & D King Ltd (est 1983),
Unit 15, Havenbury Estate,
Station Rd,
Dorking,
RH4 1ES
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Tel: 01306 876767
The 'DIY Marquees' mark is a registered trade mark of C & D King Ltd

*The largest Selection of fixed size marquees in the UK. Excluding modular and folding tents. Research taken on 21/3/16.

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