Archive for August, 2012

Cheap marquee for sale

Monday, August 20th, 2012

We are selling a marquee on eBay, the whole kit is worth just over £2,400 and we started the listing at 99p with no reserve. It’s now gone up a bit but is still very cheap so go over and grab yourself a bargain:

6x12m DIY Marquee for sale on eBay

We put this marquee up brand new last week complete with red carpet, flat ivory roof lining, curtain linings and wall linings – something we’ll be introducing next year. It was for a wedding but we used the opportunity to make some long overdue  new erecting videos that should be ready to publish in the next week or two. No doubt they will then be copied or imitated, I sometimes wonder if I posted my shopping list whether that would be copied (sales of Corona beer & Minstrels chocolate would certainly go up!) but I guess we just have to accept that’s where we are in the industry and take it as a compliment.

Happy bidding – remember this marquees has only been used once.

Thanks for reading

Spencer

Marquee website tips

Tuesday, August 14th, 2012

During my marquee career having a website has gone from being a luxury to an accessory to a necessity. It’s how a lot of people get their business and it should represent the face of your company you wish to project. Here’s a few tips for your website, each one can be summed up by the words ‘Keep it simple!’:

  • Text on the homepage should be brief and to the point. The fact the company was set up by your great-aunt Marge 100 years ago should go on the ‘about us’ page. There’s 2 techniques for keeping the text brief:
    • Write out everything you want to say and then delete any unnecessary words. And then do it again and again replacing or deleting words to make it more and more concise
    • Use bullet points. Eye catching and easy to keep concise
  • Put the area you cover on the home page. Don’t assume people will contact you to find out – if a customer finds a website that specifically says they cover ‘My Town’ then they are more likely to go there than try elsewhere.
  • Keep navigation simple, marquee hire websites don’t need to have a lot of pages so they should all just be one click away from the home page. At the minimum have a link back to the home page on every one of your website pages (who knows which page people will arrive on depending on what they search for)
  • Have a large photo gallery. Once a potential customer has established that you cover their area they will nearly always go to your gallery. They’re looking for the kind of work you do and ideally to find the exact marquee they want to hire (then they know they’re not wasting their time). For this last reason it is often worth separating the photographs in to different party/wedding/BBQ galleries
  • Don’t use a website made of just flash (a type of programming), you can do lots of cool things using flash (like our interactive planner) but search engines can’t read it so it’s useless in the search rankings. Use html for the bulk of your pages (nearly all template sites do)

Thanks for reading

Spencer

Wedding Fairs

Tuesday, August 7th, 2012

Wedding fairs have always been popular and as a marquee hire company you’re likely to be invited to exhibit often. The organisers will promise a large footfall and explain 101 reasons why you should pay them to have a stand there.

The costs are usually relatively cheap, indeed all you need is one booking from a fair to be economically viable. Unfortunately it seems the type of future bride & grooms who go to wedding fairs are not those looking to book a marquee, certainly in my experience.

We tried many different ways of displaying our marquees on one 6ft trestle table – I even made a scale model of a marquee complete with linings and working chandeliers. All of this didn’t work, at best we covered our costs but after 18 months we called it a day.

Obviously it’s up to you if you want to go along to local wedding fairs but in my experience it’s simply not worth your time. Especially as it’s usually held on a valuable marquee day-off Sunday.

Thanks for reading

Spencer