Archive for March, 2012

Choosing a name: marquees or party tents?

Monday, March 26th, 2012

Choosing the name of your marquee business is very important, as mentioned previously I favour some sort of location in the name as it tells people the area you cover and can help in google rankings. But do you use the term marquees or party tents (or both)?

Using a name like ‘Dorking party tents’ will appeal for smaller functions, mainly parties and similar events. People will expect ‘Dorking party tents’ to be cheaper than ‘Dorking marquees’ or ‘Dorking wedding marquee hire’ so you could get more business initially. The problem comes when you want to expand in to larger functions and weddings and having ‘party tents’ in your name can hold you back.

This is why several of ours customers have launched a new side of their business recently under a new (related) name with a suitable website targeting larger events.

Having several websites with different target markets is becoming increasingly popular in the industry, trying to offer everything to everyone can be a tricky thing to do and so it is far easier to split it up.

Following the example above it could be ‘Dorking party tents’ for targeting smaller functions that has a basic and functional website with packages based on unlined single marquees. There would then be a different website ‘Dorking wedding marquee hire’ with a classier appearance and packages based on larger multiple marquee functions.

So it doesn’t really matter what name you go for, you just have to be aware of the possible limitations you’re placing on yourself and consider having more than one name/website to appeal to different markets.

Thanks for reading

Spencer

Anchoring marquees down

Monday, March 19th, 2012

95% of the time anchoring a marquee down is very simple, just use a tie down kit with the marquee stakes knocked in to a lawn, this is very secure and the risk of underground pipes should be taken care of beforehand (generally in your terms and conditions of hire). Some companies do use a CAT detector just to be sure.

Sometimes a tie down kit isn’t suitable, this isn’t just on hard standing – there are occasions when you can’t use stakes in grass like a burial ground or even Olympic 2012 sites (who are insisting that no stakes are used).

There are 2 options, the first is to use longer guy rope style straps. These are run to an area where you can put in stakes or other secure fixing points (concreted in fence posts on a tennis court for example).

The 2nd option is to strap heavy weights to the marquee, the most popular method for this is to use water butts that can be filled and emptied on site. Always strap the water butts directly to the marquee, don’t run straps/ropes to water butts set back from the structure as you’ve given a drag factor that will slacken off any tension. You also need to ensure water butts are suitable, again on the Olympic 2012 sites water butts aren’t being allowed.

Thanks for reading.

Spencer

Marquee Monthly

Tuesday, March 13th, 2012

A new specialised magazine Marquee Monthly is launching this summer aimed at the marque hire industry, this has never been done before and it could be a really exciting development for the industry.

More details can be found on their website: Marquee Monthly

As a marquee hire company you should receive a copy in the post, if not get in touch with them to add yourself on their database.

One of the items in the magazine is going to be a marquee of the month so you can send your best photos in to potentially be featured. Also if you’ve got any good stories or marquee related news they’ll want to hear about it (email Stuart at their domain).

Speaking to the people behind it they sound nice guys and very knowledgeable so hopefully it will be very successful.

Thanks for reading. A quick note to say that any orders placed on Thursday or Friday of this week will be delayed until Monday as we’re taking all of the lads away for a couple of days to say thank you for all their hard work over the last year.

Spencer

Connecting marquees to a building

Monday, March 5th, 2012

We have an article on connecting a marquee to a house but there’s an additional consideration. Check for any lighting on the house that you might cover up with the marquee.

We butted a marquee up against a house once (gable flush against the building) and as happens quite often the marquee covered over an outside floodlight. Imagine our surprise when we came back to collect the marquee and a large hole had been melted through the end of our marquee where the floodlight had been left on. Whether fortunately or unfortunately the customers were out when we were dismantling.

So the lesson to learn is always point out that any lighting touching the marquee should NOT be turned on (they may not even notice if it is). If it does happen to you (or something similar) then it’s not the end of the world, one of our marquee repair kits should patch up the marquee.

Thanks for reading.

Spencer