First impressions count

Your job as a marquee hirer isn’t just to supply and erect the marquee but often to help with the planning involved, especially planning the layout. But just organising the internal layout isn’t enough, you need to advise on:

  • where in the garden to position the marquee. There’s not always a choice but the most popular answer is close to the house if the weather forecast is bad and set back to allow for a drinks/greeting area if the forecast is good
  • what the first impression of the marquee/setting will be for the guests. This I would say is very very important. It also give you an opportunity to ‘upsell’ as I believe marketers currently call it.

Eddie Izzard makes a good case for first impressions.

Windows will always make a marquee more inviting than just plain walls but often that isn’t enough on it’s own. This is when pagodas can be used as entrance tents along with paths of carpet and various decorations. They are also very easy in that they basically sell themselves, show a customer a photo of the side of a marquee compared to a photo of one with an entrance tent and 9 times out of 10 you’ve got a booking for another marquee at the same site.

Thanks for reading

Spencer

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