Archive for July, 2011

First impressions count

Monday, July 25th, 2011

Your job as a marquee hirer isn’t just to supply and erect the marquee but often to help with the planning involved, especially planning the layout. But just organising the internal layout isn’t enough, you need to advise on:

  • where in the garden to position the marquee. There’s not always a choice but the most popular answer is close to the house if the weather forecast is bad and set back to allow for a drinks/greeting area if the forecast is good
  • what the first impression of the marquee/setting will be for the guests. This I would say is very very important. It also give you an opportunity to ‘upsell’ as I believe marketers currently call it.

Eddie Izzard makes a good case for first impressions.

Windows will always make a marquee more inviting than just plain walls but often that isn’t enough on it’s own. This is when pagodas can be used as entrance tents along with paths of carpet and various decorations. They are also very easy in that they basically sell themselves, show a customer a photo of the side of a marquee compared to a photo of one with an entrance tent and 9 times out of 10 you’ve got a booking for another marquee at the same site.

Thanks for reading

Spencer

Business plans

Monday, July 18th, 2011

When you’re starting a new business venture a business plan is a useful tool to have.  Despite what some might say it’s not essential and watching Dragons Den or The Apprentice you could be forgiven for thinking it’s a case of picking random numbers and adding a zero or 6 to give your 3-year plan.

But a good business plan can save you a lot of work or stop you making an expensive mistake. In my opinion a good business plan should make a sound and compelling argument for why you should start it.

A good article on business plans. Business link are always a good source.

My only slight reservation is don’t get carried away. If you spend too long putting the plan together you’ll use up all that new-venture energy and never get round to actually doing it!

Thanks for reading

Spencer

Marquee partitions

Monday, July 11th, 2011

I’ve posted a few times about partitioning off a marquee for use as a catering area or other purpose.

Well this year we’ve made it a bit easier by supplying a full height partition panel. You can see details of them at the bottom of any marquee page (6x12m for eg). They have zips in to create a large middle entrance or discrete side access.

Being able to so easily make a catering area (or storage area etc) should make a hirer’s life easier which at the end of the day we’re all after 🙂

Thanks for reading – I was on holiday last week hence no post.

Spencer