It doesn’t matter what business you’re in it helps being the first entry in the yellow pages. As it’s alphabetical this leads to lots of A1/Abacas/Aardvark marquees but you don’t have to rename your company, there is a way round it:
Here is an example. When booking yellow pages advertising I would book it under the name AAAAAAAAAAAAAAAAAAAAAADIY Marquees. This would then appear as the first marquee company in yellow pages. To book it you just need a letterhead with your new name on (easily done on Word) -the A’s don’t need to be as large or obvious as my ones, it’s just an example.
If you want to see good examples of this in practice look at a really competitive listing like plumbing – the a’s go all round their adverts!
This isn’t necessary for yell.com as they choose their listings to appear randomly.
Thanks for reading