Archive for December, 2009

Starting a marquee hire company: Choosing a name

Monday, December 28th, 2009

It may not be the first thing on your list but it’s one of the more interesting: -choosing a name for your new start up marquee business.

There’s lots of general information about registering your name here.

If you read about marketing you’ll hear a lot about ‘promoting your brand’ and similar ‘brand awareness’ stuff. To me that’s not too relevant to a marquee hire company but if you want to apply it go ahead.

My main focus is choosing a name, you can either go for a descriptive name (Dorking marquee hire, Sussex marquees etc), a funny/clever name (in-tents, undercover, impressive erections!) or just a name you like the sound of.

Personally I’d go for a descriptive name every time, this is purely to help you in the internet searches. Someone isn’t going to search for ‘Spencers tents’ or ‘Spencers got you covered’. They could well search for ‘Dorking marquee hire’ or ‘marquees in Surrey’ though.  That could make the difference between you succeeding or failing in your new venture.

Thanks for reading

Spencer

How I’d start up a marquee hire business

Tuesday, December 22nd, 2009

I’m very conscious of the fact that I describe this blog as helping people set up a marquee hire business but for most visitors it’s like coming along half way through a conversation -most articles are written assuming you’re already in business.

So what I plan to do is to write a guide on what I’d do if I was starting up a marquee hire business now, maybe split in to two angles – full-time or part-time start ups.

I’ll try to post the guide in a step by step process here then at the end I’ll put it together in a down-loadable guide.

If any experienced marquee erectors out there have suggestions of what to put in drop me a line, all suggestions welcome 🙂

Merry Xmas & Happy New Year to all of our customers, thank you for your business and I hope we  can continue helping you to be successful in 2010.

Thanks for reading

Spencer

Advertising: Marquee hire in Yellow Pages

Monday, December 14th, 2009

It doesn’t matter what business you’re in it helps being the first entry in the yellow pages. As it’s alphabetical this leads to lots of A1/Abacas/Aardvark marquees but you don’t have to rename your company, there is a way round it:

ypHere is an example. When booking yellow pages advertising I would book it under the name AAAAAAAAAAAAAAAAAAAAAADIY Marquees. This would then appear as the first marquee company in yellow pages. To book it you just need a letterhead with your new name on (easily done on Word) -the A’s don’t need to be as large or obvious as my ones, it’s just an example.

If you want to see good examples of this in practice look at a really competitive listing like plumbing – the a’s go all round their adverts!

This isn’t necessary for yell.com as they choose their listings to appear randomly.

Thanks for reading

Spencer