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A Short Bit About me

I'm Spencer King, an ex-marquee erector. This blog is designed to help those running a hire business or thinking of starting. I don't claim to know everything, I'm just trying to help people avoid the mistakes I made! Check out our event planning section for advice on planning your own marquee event. Please contact us if we can help or offer advice in any way.


Getting your marquee website up the search rankings (part 2)

Lisa from County Marquees made a good point after part 1 -google offer a free tool to research keywords. In my experience this is very useful but not detailed enough to get more specific data (impressions for marquee hire Reigate wouldn’t appear for example).
If you haven’t read part 1 you should go read that first otherwise this won’t make sense (or be practical to carry out).

Optimising your website for your chosen keywords

This step is the hardest. You can do it yourself but it takes a lot of trial and error -it took me over a year to learn. Apparently there are some programs available to do this step but most people seem to pay a professional to optimise their site(s).

Optimising takes 2-3 days and the going rate seems £600-£1000. If you’ve bought some of our marquees then I’d offer to do this at the same rate I charge my mates (£300 currently). I’d prefer not to though as my workload is pretty big but we try to make sure we look after existing customers.

Creating a linking strategy

This sounds complicated but actually is pretty easy.

Inbound links (links from other sites to your site) count as a ‘vote’ for your site. The more relevant the website that’s linking to you the better quality the vote. So a link from a marquee hire advice blog like this would count more than a link from a carpenters for example. Make sense?

If you do nothing else apply for a link from the marquee hire section of the Open Directory although this might take 6 months it’s a very highly regarded directory.

Lastly try to build up links slowly, you’re punished if all your links appear overnight.

I’m not sure I’ve explained this incredibly well, if you need clarification of anything don’t hesitate to contact me and I’ll talk you through it.

Thanks for reading

Spencer

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DIY Marquees is a sales trading division
of C & D King Ltd (est 1983),
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*The largest Selection of fixed size marquees in the UK. Excluding modular and folding tents. Research taken on 21/3/16.

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